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I founded Audible Thwap in 2012 while working in business consulting — while also curating events, collaborating with artists, and working behind the scenes in Atlanta’s entertainment and nightlife community. That blend shaped my belief that branding is both an analytical process and a deeply human one.

Over the past decade, I’ve led brand strategy and marketing for restaurants, startups, real estate firms, arts organizations, and nonprofits. Whether launching something new or helping a team navigate change, I’ve worked to align internal culture with external identity — and to make brands feel more like truth than performance.

I also donate time and gather collaborators to support underfunded startups in Atlanta. I founded the Tripp Whitley Endowment Scholarship at Georgia Tech, and much of my creative life has centered on supporting the people and communities that shape this city’s culture.

If my experience, advice, or network could help move your idea forward — let’s talk!