Expertise
Branding
Marketing
consulting
Branding
More Than A Logo
Your brand is more than what people see — it’s what they believe about you.
Branding is the foundation of your business. It sets expectations, defines culture, and drives connection. A strong brand doesn't just make you recognizable — it makes you meaningful. Whether you’re starting from scratch or ready for a full refresh, we begin with Discovery to uncover your differentiators, your voice, and the values that guide you.
Then we help translate that into:
- Brand Strategy – positioning, voice, audience, values
- Visual Identity – logo, typography, color, texture
- Extension – collateral, packaging, digital assets
- Environments – branded spaces, signage, and activations
The result is a comprehensive Brand Guide and Style Guide — giving you standardized, easy-to-use documentation that supports brand consistency across departments, touchpoints, and growth stages.
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
Marketing
FROM CONCEPT TO CUSTOMER
Marketing only works when your message resonates — and gets where it’s going.
Our marketing services are built on strategic communication — and rooted in your brand. We help translate your purpose into action by crafting campaigns that are thoughtful, integrated, and measurable.
Most of our clients don’t need more ideas — they need structure, bandwidth, and someone who can help carry it through. That’s where we come in.
Services include:
- Marketing Strategy
- Social Media Management
- Campaign Concept + Design
- Email Marketing
- Content Execution Planning
Whether you’re building buzz, driving leads, or telling a story, we’ll help you connect with your audience in the right way — and with the right tools.
Marketing is really just about sharing your passion.
Consulting
A Fresh Start: Rebrand Strategy Intensive
Rebranding isn’t just visual — it’s strategic. And it works best when you engage the people who matter most: your team, your customers, your community.
This collaborative consulting engagement guides companies through stakeholder-informed brand strategy, designed to align people, clarify vision, and unify company culture. Whether you’re repositioning your business, evolving your values, or scaling a new offering, we help you:
- Define your brand's unique position, what it stands for, and where it's headed
- Map the path for brand alignment and stakeholder engagement
- Align messaging across leadership, staff, and audiences
- Develop tools, systems, and habits that sustain the transformation
Each client engagement results in two essential deliverables: a custom Brand Guide and a Style Guide. Whether it’s onboarding a new hire or aligning your leadership team, these guides ensure everyone — from the CEO to the receptionist — can clearly articulate your company’s purpose, values, and identity. This is especially powerful for companies working to overcome internal fragmentation or create a more cohesive corporate culture.
The process is based on work developed during my graduate research at USC and honed through real-world engagements. We also support under-resourced startups through our Community Advisory model — a way of giving back to the creative and entrepreneurial culture that made this possible in the first place.
Why do anything unless it is going to be great?
