Keller Knapp Realty

Atlanta’s real estate market is crowded, competitive, and filled with agencies making the same promises. Keller Knapp had an incredible 20-year legacy of hyper-local expertise, but its story was fragmented across multiple sub-brands and agents.

They needed a unified message—a clear way to differentiate themselves and explain WHY they were different—both to the market and to their own agents. Our mission was to uncover the authentic values that made Keller Knapp unique and build a cohesive brand platform their entire team could believe in.

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Through stakeholder mapping, we identified dozens of internal and external groups, from agents and staff to community partners and past clients. We conducted surveys, interviews, and workshops to uncover the truths at the heart of Keller Knapp.

From this deep discovery came a unified brand strategy, three defining principles—Neighborly, Engaged, Resolute—and a new tagline: “We’re all in.”

Following a comprehensive market study, we gave agents the tools to communicate how Keller Knapp differs from the competition, with clear messaging frameworks—handshake, elevator, and story pitches—plus a refreshed visual identity and style guide for consistent signage, marketing, and recruitment.

When Keller Knapp relaunched, it had a clear, differentiated story in a crowded Atlanta market—one every agent could confidently share.

The brand guide unified 150+ agents, reduced resistance to change, and created a consistent culture that strengthened client trust. For the first time, Keller Knapp had both the words and the visuals to show what made them truly different.